Shaw and Xplornet team up to offer video, internet bundle for rural ...

Wed 3:37 pm by Brad Lemaire

() and Xplornet Communications inked a marketing deal Wednesday to offer existing customers a new high-speed internet and HD TV product bundle for rural Canadians.

The offer will be available exclusively to Shaw Direct and Xplornet customers starting May 9, although pricing has yet to be determined. Financial terms of the agreement were not disclosed.

Shaw Direct provides satellite services to more than 900,000 Canadian households, primarily in rural areas.
The planned launch of its new Anik G1 satellite in the fall of this year will dramatically increase its HD channel offerings and attract new customers, Shaw said.

"Our customers have told us they're looking for the same exceptional experiences that are part of their Shaw Direct service," Shaw?s president Peter Bissonnette said in a statement.

"Partnering with Xplornet will provide our rural customers with an exclusive bundle that fits their needs and is part of our commitment as a leader in satellite technology and service."

Xplornet continually invests in broadband networks for rural homes and businesses, it said in a press release. Last year, it rolled out Canada?s first national 4G network and recently launched its first of two planned releases of 4G broadband satellites.

Xplornet's first satellite supports customer download speeds of up to 25 megabytes per second, with more capacity than all current North American broadband satellites combined.

CEO of Xplornet, John Maduri, said: "Our agreement with Shaw Direct to promote two services ?video and Internet ? together, specifically for rural Canadians is unprecedented."

"With the broad reach and appeal of Shaw Direct's video service, this initiative will support the adoption of high-speed Internet in rural Canada as well as our business growth."

Shaw serves 3.4 million customers through an extensive fibre network. Shaw Media runs one of the largest television networks in Canada, including Global Television, and 18 speciality channels like HGTV Canada, Food Network Canada, History Television and Showcase.

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